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June 2005


Why the new “core values?”

SAHA has a set of four new “golden rules” designed to improve the agency’s interaction with customers, employees, stakeholders and partners .

“These are the things we should be doing,” said SAHA President and CEO Henry A. Alvarez III about the four “core values” adopted by the agency’s senior leadership. “I like to think of them as the things our grandmothers told us to do.”


        SAHA’s core values are:
        8 Always do the right thing
        8 Demonstrate compassion and respect in every interaction.
        8 Strive for excellence in all operations
        8 Be responsible stewards of the public trust.

        The core values are a set of four simple rules to guide SAHA in all its dealings.  “I think there were times when people lost sight of the reason SAHA exists,” Henry said. “These core values help focus our attention back on the customers. They help us build our professionalism.”

         With the core values in place, SAHA is ready to roll out a values education campaign to help all employees, customers, partners and associates understand what’s at the core of the agency’s operational philosophy. From new employees to long-term veterans, the agency is going to push core values until everyone “gets it,” he added.

          “These core values are how we will do business,” he said. “Everyone who works here will work by these central guidelines. We owe no less to our customers and employees.”


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